Wednesday, October 03, 2007

Credits to The Kingdom

Today's shout out goes to the opening credits for Peter Berg's new film The Kingdom, thanks to John August.

Most filmmakers consider credits as an afterthought, which is a missed opportunity: opening credits set the mood, pace, and context of a story, as in The Kingdom, where the viewer is given over 70 years of Saudi history in under 4 minutes. Unlike films from the 1940s, no screen time is wasted from pimping ego—we are immediately thrown into the fray to review crucial, and visually sugar-coated, information. By the time our story has begun, the viewer already has a clear sense for what's at stake and whose interests are in play.

Design-wise, those credits remind me of What Barry Says, an animated short which turns a boring diatribe into an entertaining monologue:

And while we're talking about amazing credit design, check out my all-time favorite, from David Fincher's Se7en, done by Kyle Cooper's company, Imaginary Forces:

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